Fred knows what it feels like to run a successful service business that doesn't pay you while you sleep.
On paper, he had it all: 40+ years in entrepreneurship, known as "the king of information marketing," 20 published books, bootcamps running out of his Las Vegas home, clients in dozens of niches. What he didn't have was equity in anything he helped build.
In 2009, a voice over artist named Bill DeWees showed up at one of Fred's bootcamps. Instead of charging him a consulting fee, Fred offered a 50/50 equity split. They built what became the largest voice over training business in the world — over $3 million in total revenue, a business that still pays Fred today.
That experience became The Dynamic Equity Model: a repeatable, documented system for finding the right partners, structuring the right deals, and closing them without legal complexity or relational risk.Since then, Fred has helped coaches, consultants, and agency owners land equity deals in weeks — not years.
He personally works 1-on-1 with every client, will close the first deal alongside them if needed, and backs everything with a performance guarantee: land a deal in 90 days or he keeps working for free.